Andy has laid asphalt, cleaned hotplates, pulled pints, mown lawns, sold art (his own), modeled on a catwalk (before the beer belly) and has performed extensive fieldwork in elementary nutrition (he lived on baked beans and canned tomatoes for 2 years while at art college). He eventually stumbled into the direct marketing business at age 19 as a junior art director. In 1991, he moved to Asia where he has had stints in Singapore, Hong Kong and Thailand. In 1999, he propelled Ogilvy Singapore to the top spot of the Campaign Brief Asia Rankings and helped keep them there for 4 years. Andy left Ogilvy in 2004 to start his own mobile content business (which today sells premium content in more than 20 countries around the world). Andy joined Saatchi as Regional Creative Director SE Asia at the end of 2004. He has won metal in every major show including various Golds at Cannes and Clio. He’s also won a couple of coveted Silver pencils at D&AD. He is one of the Authors of a process called Community Marketing - an approach that is proving highly successful in the new and complex social media world.
That is absolutely true.
ReplyDeleteI am also a massive fan of boring people, cold weather and Marmite.
What I detest in life is Radiohead, Strongbow and tandoori chicken.
And BTW, this wasn't written by me.
What an accurate description of Pete. Inspirational!!
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